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Search Engine Optimization is one of the most important and valuable methods to bring traffic towards your site. It will help you earn a substantial amount of leads which you can later nurture towards conversion. While investing in Search Engine Optimization, you have to practice on-page SEO optimizations to make sure that your page is running appropriately and efficiently.
What do mean by On-page SEO?
On-page Search Engine Optimization is one of those methods which help in optimizing your websites according to google guidelines to get best rankings on the search engines. This will help in bringing more quality web traffic and get you the conversion rates you always desire for. One of the major aspects of On page SEO is that its techniques need to be executed together with technical SEO and off-page SEO for the best outputs. Some of the techniques are URLs, title, meta tags, internal linkings and content updating.
Importance of On-page SEO
In today’s time people generally use the internet to satisfy their personal needs, be it to be specific, relative information, to communicate with the near and dear ones, shopping etc. But always remember if your website does not live up to your own expectations, you will quickly lose the high ranking spots on Google’s Search Engine Results Pages. This somehow means that you have to guide people to your website with the help of different techniques. While good content forms the backbone of any successful business, on page SEO is a major component of content marketing. If you want to build a great online reputation for yourself, you cannot ignore on-page SEO.
On page SEO Factors
Mobile Responsiveness
In current times most of the audience browse through the internet with a mobile whether it be a smartphone or tablet. It is very crucial to have a website that is optimized for both the desktop and mobile. You have to ensure that both versions of your site have the exact same content, it is also crucial to pay attention to other small details like ignoring pop-ups, links that are combined close together or small fonts that are hard to read on the mobile version, and the number of likes. For this you can use the Google Mobile Friendly test tool to find out how mobile responsive your site design is.
URLs
URL is known as Uniform Resource Locator. It is a vital factor for Google to rank your site. They favor shorter URLs as they are easier to crawl and understand. They are simple and easy to read. Whenever you use a URL for a particular page, you have to include relevant keywords in the URL. If you are aiming for a particular keyword, Google will help you in finding it. Google will understand the aim of your page better. You always make sure that your URL needs to be SEO friendly and always try to keep the minimum amount of number and symbol to make it more SEO friendly. It will make it easy for Google to read it and make your target audience remember it for future references. Keeping your URLs short and clear will help Google understand them better and help you in attaining higher rankings.
Meta Tags
These are another important factor for on page SEO. They provide search engines more information about your page. They increase the rank for the right keywords. While optimizing your page for SEO, using custom meta tags helps in influencing the users and increase the click through rate. It will attract more audiences that are interested in your business by optimizing your tags.
Title Tags
Title tags help in influencing your on-page SEO. The title is the first thing anyone notices on your website when they first visit it. It makes them decide whether they want to visit your page or skip it. Google totally focuses on your title tags. It measures it according to the rest of the pages. It ensures that the title fits with the content of your page. Make sure to fit it within the limit to ensure it displays correctly every time. Using a clear and short title attracts your audience.
Speeding
We are living in an age of instant satisfaction and that same applies to websites too. Some stats say that even a slight delay can lead to loss of 7% in conversion rate. If you think you are lacking behind you can do a variety of things to speed up your site, including speedy hosting, content delivery networks, image compression softwares, HTML etc.
Page Content
The major reason the audience visits your website is to get the necessary information they require. Google knows what type of information the user needs, so it basically focuses on your page’s content. So you have to ensure that your content matches the requirement of the targeted audience. Whenever you create pages on your site, it’s important to match your keywords with the content on your page. It’s a crucial part of SEO and will influence your page ranking.
Keywords
Research of the right keywords is an important step in achieving unpaid search ranking success in Google. You can use the Google Keyword Planner to conduct to find out the search queries that are most popular in your domain. Always ensure to focus on rankings for long keywords as they are less competitive. Search terms closely related to your keywords are a must in your list of keywords and phrases to rank your website. Ensure yourself by looking through the top ranking SERP content that is already available for a particular keyword and plans to deliver more new content.
Multimedia
There is a whole different type of audience on the internet including those who prefer thorough, long content that presents relevant information on a topic of choice. Depending upon your business, it is important to include a variety of multimedia like photos or videos in it. It helps it in making it easy to read and catchy. However you have to make sure that your multimedia is optimized to suit your Google SERP rankings and web traffic needs.
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Placement of the Keywords
Selecting the right keywords is a very essential part of on-page SEO. Google always looks for the right keywords, title tags to understand your page and rank according to it. Keywords that are generally placed closer at the appropriate places hold more importance as they are the first thing Google reads and will immediately understand the motive of your page. This also helps the audience in understanding your page. Ultimately it will help you in getting a higher ranking in the results.
Optimizing Meta Descriptions
You will need to handle your keywords in the meta description. The meta description in your title tags gives a quick preview of the context of your page. Whenever you write your meta description, including the required keywords is a must, so your audience further understands the context of your page. Incorporating your keywords into meta description will help Google understand your page better. It analyzes your description to further understand your page and will help your page rank better in the results.
Optimizing Images
Once you start integrating images on your site, you need to start optimizing them. Image optimization is important as it helps your page in ranking better for SEO. For optimizing your image, start including the trending keywords in the file name. It will help your website to rank higher as compared to others for your targeted audience. You also need to incorporate your keywords into a different text to ensure that people will understand what your image is about and how it is related to your page. You also need to optimize the file sizes of your images. Larger images tend to slow down your site and slow loading pages does not require a good experience. If you want your audience a better experience start optimizing your images. You need to think about the same thing for videos too. Large videos increase your load time. By optimizing both the aspects of your site, your site will start running quickly and considering the speed factors one of the most important factors, it will help your site in a great way.
Adding Graphics
Visual elements and graphics are a key component for keeping the audience engaged on your page. Audiences do not always want to read blocks or text. They sometimes need to neglect all the information and need visual elements to give the relief they want. You can use various types of visual elements to keep your audience engaged for a longer period of time. These generally include photos, images, videos, charts etc. This always helps in catching your audience’s interest and giving them relief from big text passages. Visual elements help in reducing bounce rate. A higher bounce rate always has a negative effect on your SEO. Google will somehow believe that your page is not helpful for your audience, and ultimately will lower your rank for the particular keyword. Visual elements prevent the audience from immediately leaving your page.
Improving Page Speed
Maintaining the page speed is one of the important factors for the user experience. If the users had to wait while loading pages it would decrease the conversion rates of that website. They will leave your page and choose another one. The audience generally has an expectation that your page will load quickly and efficiently. To ultimately meet their expectations, you need to analyze your page’s speed. It is important to optimize it on a regular basis for better performing. There are many ways that you can fix it and help your site run better. When your page runs quickly and in an efficient way, it keeps your audience happy. Page speed is an important on page SEO factor that you can analyze and fix as required. It will help you in running a better campaign for your business.
Responsive Design
Since mobile usage has increased at a very high speed since the last decade, Google is making businesses focus more on creating a site that is both computers and mobile-friendly. It is a very important step as it creates an experience for their audience if they want to rank well in the search results. A responsive design will help you in making your site more mobile friendly. It will ensure that your website adapts to whatever device your targeted audience is using. Mobile friendly is an important on page SEO factor. By building a responsive design, it will be easy to improve your site’s ranking in the search results.
Checking Errors
Errors can really affect your website’s rankings. If google isn’t able to properly crawl your site, it will ultimately struggle to be ranked correctly. Fixing these errors is one of the ways to optimize your on-page SEO. What basically are crawl errors? They are the errors that prevent Google from analyzing your site, including issues like damaged or poor internal links and sitemap errors. It will ultimately affect your audience. Once you have crawled your site, you can check the errors and ultimately fix them. It’s one of the efficient ways to help in improving your site’s on page SEO.
Link Internally
Everyone aims to keep the leads on their page for a long amount of time. Whenever you make a link within your content, you make your audience go to another page on your site. When your audience spends a considerate amount of time on your page, Google considers this as a positive signal and considers your page valuable. Google calculates the time spent on your site to rank your website. The higher time spent on a particular site, the higher Google will rank it. This helps you in reaching more leads for your business. It’s an efficient way to improve your on-page SEO.
Creating Quality Content
Quality Content has a major impact on your site’s SEO ranking. It automatically attracts and drives valuable leads to your site. Publishing valuable content will help your site in performing the results you desire for in the future. You have to understand that your content needs to be efficient and valuable. You need to focus on sharing information the audience needs, answering questions or solving queries. Content that helps and informs your audience will attract the best results for your company. It will keep the leads on your page for a longer period of time. They will be engaged with your business and will be eager to learn more about you. It has a great effect on your SEO rankings. It boosts the time spent on your site and whoever comes back to look at your content again. Quality content will increase your on-page SEO. By creating quality content, you will make your business improve your on-page SEO. It will ultimately boost your website’s ranking in the search results and increase the website traffic.
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