Search Engine Optimization is one of the most important and valuable methods to bring traffic towards your site. It will help you earn a substantial amount of leads which you can later nurture towards conversion. .
Pay Per Click
It is a model of Internet marketing in which the advertisers pay a particular amount of money to the search engine whenever one of their advertisements is being clicked. In easy words it is a way of buying visits to your site, rather than earning them in an organic and lengthy way.